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Market Research Center

Princeton Review 2020The mission of the Market Research Center at Seton Hall University is to provide high-quality market research services for both the university and business communities. Students, faculty and business owners partner together to address business challenges via market research while uncovering customer insights and developing actionable recommendations.

Solutions and Services

Our qualitative and quantitative capabilities include custom methodologies such as:

  • One-on-One Interviews
  • Telephone Interviews
  • Customer Satisfaction Studies
  • Focus Groups
  • Web-based Surveys
  • Ad/Message Testing
  • Positioning Research
  • Market Research Center Opportunities

Market Research Center - Projects & Opportunities


The Center features a state-of-the-art facility staffed by faculty and students from the nationally recognized Stillman School of Business.

  • Interview/Conference Center
    • 42" Flat Screen HD TV with Laptop Presentation Capability
    • Flexible Room Layout
    • Audio/Video Recording Capabilities
  • Observation Room
    • One-way mirror
    • Comfortable Tiered Seating
    • Monitors Allowed Viewing of Stimulus Materials in Conference Center
  • Internet Connectivity
  • Qualtrics Online Survey Platform
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